12 embodies the rhythm of travel and the spirit of Tangier — a city of endless exploration, creativity, and transformation. Each design reflects our passion for adventure, connection, and the freedom to explore life’s cycles
Our company history
Tangier, with its cosmopolitan vibe and history as a meeting point between cultures, was the ideal place to build a space that reflects the passion for travel and the sensory experiences it brings. We were inspired by the Beatniks, like Jack Kerouac, Allen Ginsberg, and William S. Burroughs, who walked these streets in search of freedom and self-expression. Their restless spirit, their love for the open road, and their belief in the power of personal discovery echoed deeply with the soul of 12. adventure, spontaneity, and deep personal transformation.
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WHY 12 AND WHY TANGER?
Tangier, a city where cultures converge, holds a special place in the world. It's a crossroads of history, art, and adventure. Its unique location on the edge of the Mediterranean, overlooking both Europe and Africa, makes it a symbolic meeting point of the old world and the new.
For this reason, the number 12 resonates deeply with the spirit of Tangier.
Just as 12 represents natural cycles — the months of the year, the hours of day and night — it mirrors the constant movement and transformation that define this city. Tangier is ever-changing, always alive with new faces, stories, and journeys. It is a city that invites exploration, just as 12 symbolizes the rhythm of travel, discovery, and personal growth.
Tangier is more than just a city; it is a symbol of freedom, openness, and creative energy. It has long been a hub for artists, thinkers, and travelers, each drawn by its beauty and its spirit of possibility. The streets of the medina are filled with the history of poets, writers, and adventurers, all seeking new experiences and insights. In this sense, 12 embodies the essence of the city — a place where boundaries dissolve, and where every corner holds an opportunity for connection and growth.
Wearing a 12 T-shirt is like carrying a piece of Tangier with you — its adventurous spirit, its creativity, and its endless possibilities.
